The World’s First AI-powered Journaling App
We designed Nura — AI-Powered Journaling App for an UK-based IT start-up.
Client & Context
The client spotted a hyper-competitive space — personal productivity apps — and saw a gap: people capture thoughts, but few tools turn daily reflection into concrete, momentum-building action. Their concept, Nura, pairs journaling with generative AI to surface tailored insights, suggest next steps, and gently build habits over time.
Nura Journal landing page (provided by the client; shown for context)
Goals
- 1Simple search and a tidy topic system that organizes entries without effort.
- 2Minimalistic suitable design.
- 3Typographic scale, spacing, and states that make long text easy on small screens.
Challenges
- Clear mood visualizations
- Design charts that make emotional trends useful, not decorative
- Keep long text comfortable on small screens
Design that fits
Main screen
The app is designed to support users with care in their journaling journey. Upon entry, they are greeted with a personalized welcome, a thoughtful question, and an Add Journal button.
Adding new journal
The core of the app is the journal itself. Since the main interaction happens through text, the design had to ensure effortless readability.
Add Journal screen
Mood rating
A defining feature lets users rate their mood. The AI provides tailored assistance based on it.
Mood Rating screen
Insights from AI
The AI analyzes mood and journal content to generate helpful, personalized insights.
Insights from AI screen
Personal goals
The app’s AI analyzes journal entries to highlight focus areas for a more productive and fulfilling life, with reminders available for goals that need extra attention.
Personal Goals screen
Emotional Analysis & Metrics
The app includes a screen with detailed user analytics. Users can take a deeper look at their emotions. Each emotion can be reviewed in detail, accompanied by a sample for clarity.
Detailed Analytics screens
Risks & How We Mitigated Them
Missing the deadline
Mitigation. We fixed a short, weekly milestone rhythm and only moved forward after each milestone was approved.
Decision bottleneck. Design/dev blocks while waiting for feedback
Mitigation. We booked fixed review windows and applied a “silent approval after 48 hours” rule for non-critical items.
Team member unavailability. A key designer or developer becomes unavailable
Mitigation. We kept specs and demo recordings up to date and assigned a backup owner for each critical area.
Compliance & Security
Results
Delivered on schedule, the design is tailored to the World’s First AI-powered Journaling App and underscores its distinct value. Public testing revealed no interface defects.
