First Digital Storefront for a UAE IT Hardware Supplier

Client & Context

DSC is a UAE-based IT hardware supplier. Its catalog features 5,700+ SKUs available to customers worldwide.

Previously offline-only, DSC now runs a full-featured e-commerce platform — AnyITParts.

From Wireframing to a Finished E-commerce Platform

Wireframing

For complex e-commerce builds, we start with wireframes. They’re the most efficient way to align on the site’s UX with the client — producing a low-effort visual artifact for discussion.

UI Design

We architected the UI with a mobile-first mindset: layouts start on small screens and scale up, with thumb-reachable patterns throughout. So the interface feels native on mobile and efficient on desktop.

SEO and Analytics

We built the semantic core from scratch, provided structural recommendations for client, and optimized on‑page tags. We prepared analytics instrumentation so tracking would work correctly at and after launch.

Development

We engineered the store on a modular PHP e-commerce stack with clean separations for catalog, search, cart/checkout, and CMS. Result: a maintainable e-commerce foundation that’s fast, secure, and easy for the client to operate day-to-day.

Quality Assurance

All functional, performance, and cross-browser test suites passed before go-live.

120 defects identified — 100% resolved pre-launch, zero known blockers

Risks & How We Mitigated Them

Missing the deadline

Mitigation. We fixed a short, weekly milestone rhythm and only moved forward after each milestone was approved.

Decision bottleneck. Design/dev blocks while waiting for feedback

Mitigation. We booked fixed review windows and applied a “silent approval after 48 hours” rule for non-critical items.

Team member unavailability. A key designer or developer becomes unavailable

Mitigation. We kept specs and demo recordings up to date and assigned a backup owner for each critical area.