E-commerce product grid for IT hardware with a glowing microchip held in hand

First Digital Storefront for a UAE IT Hardware Supplier

We built AnyITParts — a mobile‑responsive e‑commerce platform for DSC, an Abu Dhabi-based IT hardware supplier.

UAE

Solution:

E-commerce

Tech Stack:

Python, AWS, Vue.js, Flutter (cross-platform), PostgreSQL & MySQL, Cloud & DevOps, Data Technologies

Services:

Mobile Development, UI Design, UX Design, SEO, QA, Frontend Development, Backend Development

KPI:

Project Timeline: complete the project in 5 months.

Homepage Load Speed: main content appears in under 2.5 seconds

UX Findability: ≤ 10s to find a target page/tool

Client & Context

DSC is a UAE-based IT hardware supplier. Its catalog features 5,700+ SKUs available to customers worldwide.

Previously offline-only, DSC now runs a full-featured e-commerce platform — AnyITParts.

AnyITParts website page showing information about company

Page with information about company

Goals

1
Launch a full-featured e-commerce platform from scratch.
2
Deliver fast, intuitive UX across desktop and mobile.
3
Design mobile-first UI.
4
Ship core e-commerce stack: search/filters, cart & checkout, accounts, online payments, SEO, and analytics.

Challenges

UX & UI from scratch.
5,700+ SKUs.
Five-month build window.

Working with DSC was smooth — the team provided quick feedback and welcomed our ideas.

Warehouse aisles with shelves — visual context for 5,700+ SKUs challenge

Number of SKU was more than 5700

From Wireframing to a Finished E-commerce Platform

Wireframing

For complex e-commerce builds, we start with wireframes. They’re the most efficient way to align on the site’s UX with the client — producing a low-effort visual artifact for discussion.

Wireframe of a product detail page with stock status and key actions

Wireframe of Product detailed page: product “In stock”

UI Design

We architected the UI with a mobile-first mindset: layouts start on small screens and scale up, with thumb-reachable patterns throughout. So the interface feels native on mobile and efficient on desktop.

Mobile homepage layout for AnyITParts with categories and quick access to tools

Mobile version for Homepage

SEO and Analytics

We built the semantic core from scratch, provided structural recommendations for client, and optimized on‑page tags. We prepared analytics instrumentation so tracking would work correctly at and after launch.

Fragment of the semantic core: grouped key phrases for e-commerce categories

Fragment of semantic core: key phrases

Development

We engineered the store on a modular PHP e-commerce stack with clean separations for catalog, search, cart/checkout, and CMS. Result: a maintainable e-commerce foundation that’s fast, secure, and easy for the client to operate day-to-day.

E-commerce product catalog page with filters, search, and add-to-cart

E-commerce Product Catalog page with full shopping functionality

Quality Assurance

All functional, performance, and cross-browser test suites passed before go-live.

120 defects identified — 100% resolved pre-launch, zero known blockers

Risks & How We Mitigated Them

Missing the deadline

Mitigation. We fixed a short, weekly milestone rhythm and only moved forward after each milestone was approved.

Decision bottleneck. Design/dev blocks while waiting for feedback

Mitigation. We booked fixed review windows and applied a “silent approval after 48 hours” rule for non-critical items.

Team member unavailability. A key designer or developer becomes unavailable

Mitigation. We kept specs and demo recordings up to date and assigned a backup owner for each critical area.

Compliance & Security

PDPL-aligned privacy: consent, purpose limitation, minimization, clear notices.

Cookie & preferences: implement a visible consent mechanism with granular choices and easy withdrawal on all pages.

Financial flows: clear consent and secure handling for loan applications.

Results

DSC went from no website to a modern, mobile-responsive e-commerce platform. It offers online purchasing and a catalog of 5,700+ SKUs to customers worldwide.

Imaga stood out for clear communication and genuine understanding of our business. They quickly grasped the nuances of an IT spare-parts catalog and translated that into practical UX and clean implementation. Responses were fast and timelines were met.

S

Sujith Babu

Head of E-commerce

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