A dusty cooling fan pulled out of an open server rack, with a smartphone leaning against the rack rail showing an AnyITParts order screen — "Order DK-20987", "Total AED 700.00" and a "Pay online" button — and the Abu Dhabi skyline through the window behind.

E‑commerce website with 5700+ SKUs for a UAE-based company

We built AnyITParts — a mobile‑responsive e‑commerce platform for DSC Information Technology, an Abu Dhabi-based IT hardware supplier.

UAE

Solution:

E-commerce

Tech Stack:

Python, PostgreSQL & MySQL, AWS, Flutter (cross-platform), Vue.js, Cloud & DevOps, Data

Services:

Mobile, UI Design, UX Design, SEO, QA, Backend, Frontend

KPI:

Project Timeline: complete the project in 5 months.

Homepage Load Speed: main content appears in under 2.5 seconds

UX Findability: ≤ 10s to find a target page/tool

anyitparts.com

Client & Context

DSC Information Technology is a UAE-based IT hardware supplier. Its catalog features 5,700+ SKUs available to customers worldwide.

Previously offline-only, DSC now runs a full-featured e-commerce platform — AnyITParts.

Three men standing side by side and smiling in an office, in front of an illuminated wall sign reading "DSC Information Technology LLC".

Imaga and DSC Information Technology at the client's Abu Dhabi office. This is where the first version of the catalog, the search logic and the five-month plan were agreed face to face.

Goals

1
Launch a full-featured e-commerce platform from scratch.
2
Deliver fast, intuitive UX across desktop and mobile.
3
Design mobile-first UI.
4
Ship core e-commerce stack: search/filters, cart & checkout, accounts, online payments, SEO, and analytics.

S

Sujith Babu

Head of E-commerce

Imaga stood out for clear communication and genuine understanding of our business. They quickly grasped the nuances of an IT spare-parts catalog and translated that into practical UX and clean implementation. Responses were fast and timelines were met.

Challenges

UX & UI from scratch.

5,700+ SKUs.

Five-month build window.

Ultra-wide view down a warehouse aisle between tall metal racks filled with labelled bins of electronic components, fluorescent lights overhead and a bare concrete floor.

Every bin on these racks is a separate part number. All 5,700+ of them had to become findable by a stranger in under ten seconds — that constraint shaped search, filters and the whole catalog structure.

From Wireframing to a Finished E-commerce Platform

Wireframing

Wireframes are the most efficient way to align on the site’s UX with the client — producing a low-effort visual artifact for discussion.

Before

After

UI Design

We architected the UI with a mobile-first mindset: layouts start on small screens and scale up, with thumb-reachable patterns throughout. So the interface feels native on mobile and efficient on desktop.

UI Design

We architected the UI with a mobile-first mindset: layouts start on small screens and scale up, with thumb-reachable patterns throughout. So the interface feels native on mobile and efficient on desktop.

A hand holding a smartphone above a taped cardboard parcel on a metal table; the screen shows the AnyITParts mobile homepage with the headline "20+ years as your trusted IT parts supplier", a "Find your part" button and "HDD" and "Cable and adapter" category tiles.

Most buyers reach this page from a phone in a warehouse, not from a desk. Layouts start at the smallest screen and the primary action — "Find your part" — sits inside thumb reach.

SEO and Analytics

We built the semantic core from scratch, provided structural recommendations for client, and optimized on‑page tags. We prepared analytics instrumentation so tracking would work correctly at and after launch.

Schematic diagram over a blurred warehouse background: a root node "Data Storage / ssd" branches to three clusters — "m.2 ssd", "sandisk portable ssd" and "nvme ssd" — with the lime-highlighted "m.2 ssd" cluster fanning out to seven spellings: "m.2 ssd", "m.2", "nvme m.2", "m2 ssd", "m.2 nvme ssd", "m 2 ssd", "nvme m 2 ssd".

One product, seven ways people type it. The semantic core was built from scratch so that "m2 ssd" and "nvme m.2" land on the same page instead of on nothing.

Development

We engineered the store on a modular PHP e-commerce stack with clean separations for catalog, search, cart/checkout, and CMS.

A laptop on a workbench showing the AnyITParts "All products" catalog with a filter sidebar and product rows; a search panel floats to the right with "512743" typed in and three "HUAWEI HDD 900GB 10K 12G SAS" results at "AED 170.00" each.

Nobody browses 5,700 SKUs. Typing a part number — here "512743" — pulls the matching HUAWEI drives straight out of the search bar, which is how the ten-second findability target is actually met.

Quality Assurance

All functional, performance, and cross-browser test suites passed before go-live.

Compliance & Security

PDPL-aligned privacy: consent, purpose limitation, minimization, clear notices.

Cookie & preferences: implement a visible consent mechanism.

Financial flows: clear consent and secure handling for loan applications.

A browser window with the AnyITParts homepage and a cookie consent panel listing "Strictly Necessary — Always active", "Statistics" and "Marketing" checkboxes, with "Decline" and "Accept cookies" buttons.

Consent as a choice: statistics and marketing cookies can be switched off separately, strictly necessary ones stay. PDPL-aligned notices shipped before go-live.

Results

DSC went from no website to a modern, mobile-responsive e-commerce platform. It offers online purchasing and a catalog of 5,700+ SKUs to customers worldwide.

A laptop and a smartphone on a workbench: the laptop shows an AnyITParts shopping cart with three HUAWEI HDD items and an "AED 700.00" subtotal above a "Proceed to checkout" button; the phone shows a "Thank you for your order" confirmation with order "DK-20987" and a store address.

The loop DSC never had before: three items in a cart, an AED 700 subtotal, checkout finished on a phone, and a confirmed order with a pickup address in Abu Dhabi — now available to buyers worldwide.

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