Kazakhstan's #1 car classifieds platform from Scratch
We built Mycar.kz — a mobile-first classifieds marketplace with one-click contact, on-site loan applications, advanced filters, and dealer quick-sale requests. Delivered from scratch in six months.
Client & Context
Mycar Group is a nationwide automotive platform in Kazakhstan, uniting car sales, trade-in, financing, and servicing under one brand. The task was to create a marketplace from scratch and make it accessible to all car owners and buyers in Kazakhstan.
Branding for client
Goals
- 1Launch a web + mobile marketplace with end-to-end listing and buying flows.
- 2Provide advanced filtering/search and rich media for vehicle listings.
- 3Enable on-site loan applications and dealer quick-sale requests.
- 4Ensure a mobile-first experience across all pages and screens.
Challenges
- Huge feature set & six-month timeline for web and two native-feel apps.
- High-load architecture with multiple integrations.
- Media-heavy UX that must remain fast and readable on mobile.
Structure of our product team for this project
A Mobile-First Marketplace Built from Scratch
Discovery
We mapped audiences and core tasks, then defined clear sections: Home, Catalog/Search, Sell, Finance/Loans, Profile.
Catalog & Search UX
We designed fast filters, preview cards with key specs, and comparison-friendly listings so many offers can be scanned without opening each card.
User-friendly Catalog
Media
Sellers add photos and video; previews stay visible without stealing space; video adapts to the device ratio and loads quickly.
Sellers can demonstrate their cars as clearly as possible
Loans & Dealer Quick-Sale
Users can apply for financing on the site, and sellers can submit quick-sale requests to dealers via an online form.
A quick calculation of car loans
Mobile Apps (iOS & Android)
We shipped apps with profile sync and a shared design system, ensuring parity with the web experience.
iOS and Android apps
Microservice Architecture
Kubernetes-based microservices keep integrations isolated, scalable, and resilient under load; each service has its own admin and can evolve independently.
SEO & Analytics
We prepared the site for promotion from day one (technical SEO and content workflows), which helped it quickly rank for targeted queries.
Quality Assurance
All functional, performance, cross-browser, and mobile test suites passed before launch; listings, search, media, and finance flows were validated end-to-end.
Mobile version for Catalog
Business Onboarding
Ownership was handed over with admin guides and SOPs; the client’s team was trained across web CMS, moderation, and app workflows.
Risks & How We Mitigated Them
Missing the deadline
Mitigation. We fixed a short, weekly milestone rhythm and only moved forward after each milestone was approved.
Decision bottleneck. Design/dev blocks while waiting for feedback
Mitigation. We booked fixed review windows and applied a “silent approval after 48 hours” rule for non-critical items.
Team member unavailability. A key designer or developer becomes unavailable
Mitigation. We kept specs and demo recordings up to date and assigned a backup owner for each critical area.
Compliance & Security
Results
A scalable, mobile-first marketplace launched in six months, bringing 30,000+ fresh listings (≤ 14 days) online, with on-site financing, dealer quick-sale, and fast search — across web and apps backed by a resilient microservice stack.
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