Digital Transformation for Premium Real Estate Brand

We turned a website redesign request into a strategic digital transformation for Ciudad Cayalá.

Client & Context

Ciudad Cayalá is an urban district in Guatemala City that blends residences, offices, boutiques, dining, parks, and cultural venues. More than a real-estate agency, Cayalá curates the whole experience: pedestrian-first streets, consistent safety and cleanliness, heritage-inspired architecture, and year-round events.

We conducted a series of interviews and discovered that a large share of the audience consists of English-speaking buyers, tourists, and business owners from the premium segment.

So they needed a luxury design and an English interface.

From audience research to UI

Research & Audience Model

We interviewed representatives of all three segments to map tasks, pain points, and content needs; the findings guided IA and copy priorities.

Information Architecture

We split the experience into three clear sections — tenants, visitors, business owners — so each audience can reach relevant flows and content faster.

Buyer Journey Redesign

For apartment buyers, we structured a path through sales materials to a qualification form that captures needs and matches prospects to suitable apartments.

English language

As most of the target audience did not speak Spanish, we introduced a full English version to remove a key barrier.

Visitor Utilities

We added an interactive map so visitors can locate and learn about all businesses and services — e.g., restaurants, shops, churches.

Visual Language

The palette draws from Cayalá’s nature-linked identity: spring sky, ivory, redwood, coniferous forest, charcoal. UI accents reference Guatemala’s national flower, the White Nun Orchid, to express brand prestige with modern warmth.

Risks & How We Mitigated Them

Missing the deadline

Mitigation. We fixed a short, weekly milestone rhythm and only moved forward after each milestone was approved.

Decision bottleneck. Design/dev blocks while waiting for feedback

Mitigation. We booked fixed review windows and applied a “silent approval after 48 hours” rule for non-critical items.

Late content. Key pages can’t be finished on time because materials arrive late or incomplete

Mitigation. We set a content tracker with owners and deadlines, and used clearly marked placeholders.