Top-5 UCI WorldTour Team's Corporate Website
We built the official website for XDS-Astana Team: roster & profiles, sponsors, news, race calendar, video, social feed, and team history — delivered in EN/ZH/KZ with a fully responsive, mobile-first UI.
Client & Context
As of Oct 2025, XDS-Astana Team is ranked 4th in the Union Cycliste Internationale WorldTour. The team includes 46 racers from Italy, France, Denmark, and other countries. Its sponsors include companies from around the world, such as XDS, Samruk-Kazyna, X-Lab, and Freedom Broker. XDS-Astana Team needed a single hub for sponsors, sports media, and fans: up-to-date team info, race results and news, sponsor exposure, and fan engagement with media and social channels.
XDS-Astana wins an important tournament. Source: Kazinform
Goals
- 1Structure the site around tasks and core audiences — fans, media, sponsors.
- 2Make roster, sponsors, news, races, and history easy to discover and maintain.
- 3Ensure a mobile-first experience across all pages.
Challenges
- One site, many audiences with distinct tasks and expectations.
- Three languages with strict UI/content parity and editor-friendly workflows.
- Performance & compatibility requirements across modern desktop and mobile browsers.
Building a Mobile-First, Multilingual Sports Website
Discovery
We mapped audiences and flows, then defined a clear structure: Home, News, Team, Calendar, Sponsors, About Us. Navigation emphasizes quick access to roster and latest content.
Team members page
Roster
We designed the roster listing with grouping and detailed profiles.
Rider’s profile pop-up
Sponsors
We implemented tiered sponsor logos (main partners, all team partners) with links, sized per tier, and shown across key pages.
Sponsors page: All team partners block
News
Editors publish news with categories and media; the homepage surfaces highlights and the two latest posts. Listing supports category filters; details include galleries and video.
News page
Calendar
Listings and details show country and flag, dates, category, and team participants; designed for quick access to upcoming events.
Calendar page
About Us
An interactive timeline groups milestones by year with text and imagery, optimized for simple browsing on any device.
About Us page
Localization
All pages are localized into English, Chinese, and Kazakh
Chinese (Zhōngwén) localization of Homepage
Mobile Patterns
We designed mobile-first layouts, adaptive cards, sticky essentials, and fluid grids for screens from 360 px to 4K.
Mobile versions of different pages
Risks & How We Mitigated Them
Missing the deadline
Mitigation. We fixed a short, weekly milestone rhythm and only moved forward after each milestone was approved.
Decision bottleneck. Design/dev blocks while waiting for feedback
Mitigation. We booked fixed review windows and applied a “silent approval after 48 hours” rule for non-critical items.
Late content. Key pages can’t be finished on time because materials arrive late or incomplete
Mitigation. We set a content tracker with owners and deadlines, and used clearly marked placeholders.
Compliance & Security
Results
A single, multilingual platform now serves fans, media, and sponsors with fast access to roster, news, races, and brand assets. The site delivers a first-class mobile experience, with fast loading and clear reading on small screens.
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