Cycling news feed displayed on a smartphone next to a trophy and bike gear

Top-5 UCI WorldTour Team's Corporate Website

We built the official website for XDS-Astana Team in EN/ZH/KZ with a fully responsive, mobile-first UX/UI.

Luxembourg

Solution:

Corporate Website

Tech Stack:

Mobile, Python, Java, Web Frontend, Flutter (cross-platform), React & Next.js, Backend & APIs, Node.js

Services:

Mobile, UI Design, DevOps, Frontend, UX Design, Product Analytics, QA, Systems Analysis, Support & Maintenance, Software Development, Backend

KPI:

Project Timeline: complete the project in 3 months.

Homepage Load Speed: main content appears in under 2.5 seconds

Post-Launch Help Speed: critical issues fixed within 24 hours

xds-astana.com

Client & Context

As of Oct 2025, XDS-Astana Team is ranked 4th in the Union Cycliste Internationale WorldTour. The team includes 46 racers from Italy, France, Denmark, and other countries.

XDS-Astana Team needed a single hub for sponsors, sports media, and fans: up-to-date team info, race results and news, sponsor exposure, and fan engagement with media and social channels.

XDS-Astana Team wins a major race — press photo used for client context

XDS-Astana wins an important tournament. Source: Kazinform

Goals

1
Structure the site around tasks and core audiences — fans, media, sponsors.
2
Make roster, sponsors, news, races, and history easy to discover and maintain.
3
Ensure a mobile-first experience across all pages.

Challenges

One site, many audiences with distinct tasks and expectations.

Three languages with strict UI/content parity and editor-friendly workflows.

Performance & compatibility requirements across modern desktop and mobile browsers.

Building a Mobile-First, Multilingual Sports Website

Discovery

We mapped audiences and flows, then defined a clear structure: Home, News, Team, Calendar, Sponsors, About Us. Navigation emphasizes quick access to roster and latest content.

Team members page

Roster

We designed the roster listing with grouping and detailed profiles.

Rider’s profile pop-up

News

Editors publish news with categories and media; the homepage surfaces highlights and the two latest posts.

Listing supports category filters; details include galleries and video.

News listing with categories, images, and filters for quick discovery

News page

Calendar

Listings and details show country and flag, dates, category, and team participants; designed for quick access to upcoming events.

Calendar page

About Us

An interactive timeline groups milestones by year with text and imagery, optimized for simple browsing on any device.

Interactive timeline of team milestones grouped by year with images

About Us page

Localization

All pages are localized into English, Chinese, and Kazakh.

Homepage localized into Chinese — same UI and content as English

Chinese (Zhōngwén) localization of Homepage

Mobile Patterns

We designed mobile-first layouts, adaptive cards, sticky essentials, and fluid grids for screens from 360 px to 4K.

Mobile-first patterns: adaptive cards, sticky essentials, fluid grid across pages

Mobile versions of different pages

Compliance & Security

Privacy alignment: implement GDPR (EU), PIPL (China), and Kazakhstan Personal Data Law principles.

Cross-border transfers: provide notices and appropriate safeguards for transfers among EU/China/Kazakhstan servers.

Results

A single, multilingual platform now serves fans, media, and sponsors with fast access to roster, news, races, and brand assets. The site delivers a first-class mobile experience, with fast loading and clear reading on small screens.

We saw growth in website visitors and citations of articles published on the web. Imaga had good planning and clear deadlines, weekly updates, day-by-day accessibility, daily support during the project, and all web releases on time.

V

Vitaly Abramov

Head of Communications, XDS-Astana Team

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