Pet Care Ecosystem: Accelerating 12% YoY Revenue Growth
We developed an innovative pet telemedicine ecosystem, featuring a website, mobile app, and vet's portal.
Client & Context
Rising urbanization, population aging, and COVID lockdowns tend to boost the number of pets in households. Pets are family members and should be treated accordingly.
For this purpose, the client pioneers new ways of bringing pets and pet owners closer together.
Goal
Challenges
Ecosystem from Scratch
Visual style
On the main screen, there are quick links to the key services of the app. Bright banners have been added for promotions and announcements.
Online consultations with vets
We've developed the system of online consultations to make it easier for users to consult doctors in any format, be it a call, a video call, or a chat.
Making an appointment with a specialist
We have added narrow specialists, including zoopsychologists, dermatologists and exotic animal specialists.
They can help in special cases, like if user's pet has behavioral issues or needs a special diet.
Smart selection of pet food and medications
System for selecting food and care products is based on users' pet's details. So users can get personalized dietitian's advice and the right products for their pet.
Pet profile
The profile records all of the pet's health features and vaccination information. Medical records are available to both the pet's doctor and owner. Users also can upload a photo and add information about their four-legged friend.
A convenient map of clinics
Users can easily find a list of verified veterinary centers for personal visits with filters by area, hours of operation, specialists, and cost.
Personal cabinets of doctors and administrators
In personal accounts vets can conduct consultations, keep records of their patients, and study their medical history.
We've also made a separate account for the care plan dietitian where they manage the pet food and care kit composition, matching it with the needs and preferences of the pet and the owner.
Another addition — an interface that allows to manage subscriptions and orders for the support operator.
Product development team
A team of 18 people covering all the necessary positions from analysts to developers.
Product Analytics
What are we doing?
- 1We mark user interactions with elements of the new functionality.
- 2We use Firebase for detailed tracking of product interaction scenarios.
- 3Appsflyer for tracking and attributing traffic sources.
Our team works by scrum
- Two-week sprints
- Daily meetings
- Demos and retrospectives
Vet support manager
Our product team had a dedicated specialist who is responsible for two main areas. First, working with users: responding to feedback in storerooms, as well as fixing bugs in the system and sending it for debugging. Second, technical support for doctors.
Technologies
Microservices
Microservice architecture help us to make sure the apps and user accounts on the website run without a hitch. We can resolve issues quickly and without the app's users noticing.
Architecture
App and website have a clear architecture that allows for quick rollout of new features, testing, and customer demonstrations without altering the primary version of the product.
To release all updates and new features without having to wait for hours, we have set up CI/CD on both the web and for mobile devices.
Integrations
CloudPayments for making payments, Voximplant for audience and video calls, Yclients for making online vet appointments.
Risks & How We Mitigated Them
Missing the deadline
Mitigation. We fixed a short, weekly milestone rhythm and only moved forward after each milestone was approved.
Design/dev blocks while waiting for feedback
We booked fixed review windows.
A key designer or developer becomes unavailable
We kept specs and demo recordings up to date and assigned a backup owner for each critical area.
Compliance & Security
Results
We developed for the client an ecosystem for pet owners that allow:
- 1Consult a doctor online at convenience and store pet's vaccinations and health data in the app.
- 2Automatically subscribe users based on pet's data, and the app will select the right food and delivery interval.
- 3Quickly and easily select and order home delivery of food and care products.
- 4Find a proven clinic for an appointment.
Mobile apps metrics on 2026
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